You Gotta See This! Blog
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Usually my assignments come to me 1 of 3 Ways. On a Drive. A Link. Or in an Email. The drive has Interviews + B-roll shot by a freelancer somewhere. The link takes me to a Dropbox with content...
Several years ago, I ran across three amazing attention-grabbing tricks that changed the way I wrote for television. I found out that top writers have been using these tricks for years to...
It's time for a Pop Quiz. Please answer these 4 questions...
1. Who are the 3 people who blow you away with their creative style?
2. In what way do these people inspire you to dig deeper...
True stories are usually presented in three acts. They begin with a problem to solve, followed by a turning point in the middle, and a resolution of the problem at the end.
It's called a Story Arc....
Not long ago, I came across an article that asked this question. To be honest with you, I really had never thought about my creative style. But I realized that it was important for me to explore....
Allan McKay watches demo reels for a living and uses them to staff productions for major studios around the world.
Over the years he’s personally viewed tens of thousands of demos, so he...
When I started in television I had to learn to swim. I was in the deep end of the creative pool and had to figure out how to become an on-air promotions manager at a television station in a top-ten...
Do you know how to make pasta?
If you're like me, you go to the grocery store. Buy a package of pasta and a jar of pasta sauce and bring them home. Drop the pasta into boiling, hot water. Heat the...
A few weeks ago, while working on some rebranding, I realized that I needed to write a description of who I am and what I do. I needed an Elevator Pitch.
In case you don't know what an...
Early in my career I discounted my rates a lot. I did it to get jobs so I could buy food and stay alive. My thinking was, if there's money on the table I need to do anything I can to get some...
What you charge for your services says a lot about what you believe your time and your skills are worth. And where you position yourself in your marketplace. If you're just starting out and you...
I'll never forget the time I walked into a high-end production company for an interview. I had just left a position producing a nightly talk show in the San Francisco Bay Area. And moved to...
