Imagine being so immersed in a film that you feel like you’re inside a spacecraft, holding your breath alongside the crew. That’s exactly what Ron Howard achieved in Apollo 13. From A Beautiful Mind to Apollo 13, his films consistently captivate audiences with their emotional depth and innovative storytelling techniques, setting a standard for excellence in filmmaking.

What sets Howard apart isn’t just his technical skill but his ability to bring freshness to every project he takes on. This approach is a lesson for all creators: in a crowded creative landscape, adding freshness is what makes your work stand out.

Ron Howard’s Approach to Freshness
Ron Howard once said that he approaches every project as if it’s his first. He looks for ways to innovate and tell stories from angles no one has seen before. For instance, in Apollo 13, he used actual NASA footage and innovative camera techniques to make viewers feel like they were in the spacecraft. The result? A movie that not only entertained but immersed audiences in a true story of survival and teamwork.

Howard’s secret to freshness lies in his curiosity and willingness to explore. He doesn’t rely on past successes or rehash old ideas. Instead, he reinvents his approach with every new project.

Applying Freshness to Your Own Work
So how can you apply this principle to your own projects? Start by thinking of your work as an evolving craft rather than a static process. Look at your current project and ask, “What’s one thing I can do differently this time?” Maybe it’s experimenting with a new camera angle, adding an unexpected twist to a narrative, or even just starting the project with a fresh perspective.

One of my favorite metaphors for this is cooking. A classic recipe becomes extraordinary when you add a surprising ingredient or change the presentation. The same goes for storytelling. A slight twist—a different tone, visual style, or approach—can elevate a project from good to unforgettable.

Why Freshness Matters
In today’s world, where audiences are bombarded with content, standing out is more critical than ever. Freshness isn’t just about originality; it’s about relevance and resonance. Audiences remember what feels new and different because it surprises them, engages them, and leaves a lasting impression.

For example, I once worked on a corporate video where the client wanted a straightforward talking-head style. Instead of following the template, we added dynamic visuals and real-time reaction shots from employees interacting with the product. The fresh approach turned what could have been a forgettable video into something that resonated deeply with the audience.

My Takeaway
Freshness in creativity isn’t just a nice-to-have; it’s essential. Ron Howard’s approach to filmmaking reminds us that the willingness to innovate and explore makes all the difference. Whether it’s a small twist or a bold new direction, your audience will thank you for it.

For tools and inspiration to make your work stand out, visit paulstevenforrest.com.