In April 2020, I found myself at a crossroads. After decades in television—crafting promos, directing, and producing award-winning content—I had stepped away to pursue something new. I was writing my book, building my coaching business, and stepping into uncharted territory. But despite the excitement, one question gnawed at me:

Am I still relevant?

I had spent my entire career in an industry that never stops moving. Trends shift, technology evolves, and suddenly, I was no longer on the inside—I was on the outside looking in. Had I made a mistake? Was I chasing something that wouldn’t last?

The Call That Shifted Everything

As these doubts swirled, I picked up the phone and called a mentor, Derric Johnson.

“Paul, my friend! What’s on your mind?”

I hesitated. “I don’t know, Derric… I’m excited about this new direction, but I keep asking myself—does it even matter? Do I still matter in this space?”

A brief silence. Then Derric said something that changed everything for me.

“Paul, stop chasing relevance. Focus on significance.”

Those words hit me like a ton of bricks.

“Relevance is about keeping up with trends, staying visible. It’s fleeting,” he continued. “But significance? That’s about making a lasting impact. It’s about creating something that matters—not just today, but for generations.”

I grabbed a notebook and scribbled down: Relevance is fleeting. Significance lasts.

And in that moment, the noise quieted. The doubts faded. I realized I didn’t need to prove my worth by staying on top of every trend. I needed to pour my energy into work that truly mattered.

My 10 Core Creative Principles

That night, I sat down and wrote out the principles that had always guided me—principles I hadn’t fully articulated until now. These are the rules I live by, and I want to share them with you:

1. Curiosity fuels creativity. Every great story begins with a question: Why? How? What if?
2. Simplicity creates clarity. If you can’t explain your idea simply, it probably isn’t ready.
3. Every story needs a heartbeat. The emotional core is what resonates deeply.
4. Visuals matter, but substance comes first. Stunning visuals mean nothing if the story doesn’t connect.
5. Collaboration breeds brilliance. The best ideas are born from give-and-take.
6. Authenticity beats perfection. People connect with what’s real, not what’s flawless.
7. Moments create magic. Capturing the right moment can elevate a story from good to unforgettable.
8. Structure sets creativity free. A plan doesn’t limit creativity—it amplifies it.
9. Style adds value. How you present your story transforms its impact.
10. Significance is the goal. Don’t create to be seen—create to leave a mark.

When I look at this list, I don’t just see a set of guidelines. I see a roadmap. A compass that keeps me aligned with my purpose.

Are You Chasing Relevance or Building Significance?

If you’re not sure, you’re not alone. I’ve been there. And that’s exactly why I created Next Level 1:1 Coaching—to help video creators like you shift your mindset, refine your craft, and focus on creating work that stands the test of time.

I can’t build your legacy for you, but I can help you design a path that moves you closer to it.

Book a free 15-minute discovery call at paulstevenforrest.com. * Let’s explore how coaching can unlock your next level of creativity.

Relevance is fleeting. Significance is built. The work you do today can be the foundation of a legacy that lasts.

Here’s my challenge to you: Pick one of the 10 core principles and apply it to your next project. Maybe it’s starting with curiosity or uncovering the emotional heartbeat of your story.

Be intentional. Don’t just create for visibility—create for impact.

Ready to Take the Next Step?

Want to dive even deeper? Watch my Free Workshop, where I break down the essential storytelling techniques that transform raw footage into compelling stories. to discover the secrets to crafting powerful unscripted stories. Or take your skills to the next level with my Master Course, Start With Story. End With Wow. These resources will help you build significance in your creative work.

If this resonated with you, share it with someone who needs to hear it. And if you’re ready to elevate your storytelling and creative career, book a free discovery call today: paulstevenforrest.com.